PRICING

Free to start.
Pay when you're ready to grow.

Every restaurant starts free. Upgrade any time for AI-assisted replies, weekly insights, and featured placement across the California pho directory.

Free
$0forever

Get listed and start collecting reviews.

  • Public listing page
  • Customer reviews
  • Verified-owner badge
  • Show up in search and city pages
Get listed free
Claimed
$29/month

Manage your listing and engage with reviewers.

  • Photo gallery (up to 6)
  • Reply to reviews
  • 5 AI reply drafts per month
  • Edit hours, phone, website
  • Analytics dashboard
Upgrade to Claimed
MOST POPULAR
Featured
$79/month

Top placement and weekly insights.

  • Everything in Claimed
  • Top placement on city pages
  • Homepage rotation
  • 30 AI reply drafts per month
  • Weekly insights digest email
  • 20-photo gallery
Go Featured
AI SUITE
Pho Pro
$149/month

Full AI suite for serious operators.

  • Everything in Featured
  • Unlimited AI reply drafts
  • Competitor benchmark in digest
  • AI sentiment analytics
  • Unlimited photos
  • Priority support
Go Pro

Common questions

Is there a contract or annual commitment?

No. All paid plans are month-to-month. Cancel any time from your dashboard — your service continues until the end of the current billing period. Annual plans are available at a 20% discount.

What happens if I downgrade or cancel?

You keep access through the end of the period you've paid for. After that, your listing stays online on the Free tier; photos beyond the Free limit are hidden but not deleted, and you can re-upgrade any time to bring them back.

How do AI reply drafts work?

When a customer leaves a review, the dashboard shows a "Draft with AI" button next to it. Click it and we stream a polite, on-brand draft into an editable textarea — you can adjust before posting. Tone-aware: warm for 5-star reviews, professional and apologetic for 1-2 star with a concrete acknowledgment of the complaint.

What's in the Pro tier benchmark digest?

Every Monday, Pro restaurants get a weekly digest email comparing their Pho Score and review count to the city average — so you can see exactly how you're trending versus your local competition. Featured tier gets the digest without the benchmark block.

I'm already on Featured — does the new Pro tier change my plan?

No. Existing Featured subscribers keep their current $79 monthly price for the next 12 months. You can upgrade to Pro any time from your dashboard if the AI suite features are worth it.